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Research papers

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Keith Skues, Kay Brandon
June 15, 1987
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Citation

Skues and Brandon (1987a, June 15). The contribution of market research to the programme planning of an independent local radio station. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-market-research-to-the-programme-planning-of-an-independent-local-radio-station